Strategic review and growth planning

We started working with JustKampers in late 2016. This business is largely made up of people who are passionate about Volkswagens. They sell parts for just about any VW that you care to mention, but mainly Campervans and Beetles.

JustKampers has an excellent reputation for customer service, but the feeling was that it could be doing even better. The Managing Director, Mark Reynolds asked Roffe Swayne to undertake a strategic review, working with the management team to find out what could be improved and what options for growth there were.

We have worked on this throughout February 2018, talking with the management team to find out where the business did really well and where there was further room for improvement. We also looked at the markets in which the business currently operates and the products it supplies, to identify new markets, products or niche areas where the business could expand.

We spent time with the management team, asking plenty of probing questions to really understand how the business operates and identified many areas where small operational changes could yield great benefits for the group. Our discussions also highlighted some new market opportunities that the business could pursue, by expanding the product range and the geographic spread of its target market.

The result is a plan to improve business operations by sorting out key operational matters, which will help to make the business more profitable. There is a plan to branch out and supply parts for another classic marque in the future, so we will continue to be involved in planning the viability of this and possibly finding other businesses to acquire to make this a reality.

Just Kampers strategic review and growth planning case study from Roffe Swayne, accountants, tax and business advisers in Surrey
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